Having a website can be a great tool for building your business. What you say and what you include on it can be the difference between getting a new client or not. We have complied a simple list of 6 must have things every health coaching website needs.
Let’s break down:
1. A Clear Headline
It can be tempting to be clever and catchy but when it comes to your headline clear and simple is the way to go. Your headline is your tag line so within 5 seconds of someone being on your site the user needs to know exactly what you do in a way that everyone can understand it. This headline should be easy to see, and really stand out.
It should be the first thing your eyes go to when your site loads.
2. Calls To Action
A call to action or CTA is the action you want the user to take while on your site. Some examples would be “book a call”, “Download my course”, “Get Started”etc. These calls to action’s need to be repeated throughout your site, stand out, and be explained as to WHY someone would want to click on the button.
3. Copy That Converts
When it comes to writing copy for your website its best to keep the same approach as your headline SIMPLE. Taking some time to map out your business will help you write copy that will effectively communicate to the user. Create a detailed avatar (your ideal client) write out who your avatar is, what problem they have, and how you solve it.
4. Testimonials + Social Proof
Testimonials and social proof are extremely important when it comes to building trust with someone who doesn’t know you yet. Showcase your testimonials and social proof on your main page. For testimonials we recommend having a picture of the client and a short blurb of their experience with you. For social proof its best to have the logos of the brands and business you have worked with or been featured on.
5. Lead Capture + Pop up
Every website needs a way to collect contact info so that you can continue to engage and nurture those leads. The best way to do that is by giving something away for free. Whether a free ebook, downloadable PDF, meal plan, or exercise plan have something on your site that is easy to see. It is also important to have a pop up that gives this freebie away when someone has been on your site for certain period of time or goes to leave your site.
6. Images That Show The Results
Images are powerful, and the images you choose for your site are just as important as the words you use. When it comes to picking the images go back to your avatar description and chose photos that show your avatar with their problem solved. This allows the potential client to see themselves as they want to see themselves and will help them see that you can truly help them.
That concludes our 6 things your health coaching website needs. We hope you gained some valuable information for building your website. Here at Well Coached we create eye-catching websites for health coaches that include everything on this list and MORE!!
Within just 10 mins you can have your site up and running and ready to share.
What Features Do We Offer?
- Quick and easy setup – your site ready to share in under 10 minutes.
- Includes pre-written content made for Health Coaches
- Pre-configured features such as lead capture, drip campaigns and more
- Easily customize the look and feel, color fonts, layouts etc
- Point and Click visual editing experience
- All homepages are fully customizable or build yours from scratch
Why use WellCoached.com?
Well Coached Marketing is a one-stop-shop to setup a great looking website that gets results. With our tools we’ll save you time and money so that you can focus on coaching and grow your business. With our team of marketing experts we give you access to big business tools at a small business rate.
We put technology to work for you.
- Have you wasted too much time trying to build your own website?
- What is your plan to make sure clients don’t fall through the cracks?
- Do you know how to make a sales funnel for capturing leads?
- Do people know how to contact you and set up a free call?
- How can you help your business show up in Google Searches?
- What will it cost if you have to pay for website help?
We want to offer YOU a FREE trial to Wellcoached.com – You can set up your website, test out the features and get access to all of our tools.