When it comes to marketing your Coaching business there are MANY options but really only two heavy hitters and that is Email & SMS Marketing. With 59% of respondents say marketing emails influence their purchasing decisions (source), and 64% of consumers thinking that businesses should contact them via text messages more often (source) this is something that is worth utilizing. But how? and what CRM? We are here to break it down for you.
Scroll down to get the best email & SMS Marketing tips for Health Coaches.
Which CRM?
First of all what is a CRM? It stands for Customer Relationship Management. It is the tool that you would be using to send out Email & SMS Marketing.
From MailChimp, Active Campaign, Woodpecker, Mailshake, Ontraport, Constant Contact, and Infusion Soft. There are A lot of options to choose from.
These all have their pro’s and con’s, some more expensive than others and a little bit longer of a learning curve. Do some research, find the service that works best for your level of comfort and budget, and get started to grow your email list.
Building a List
Building your email & SMS list can feel a bit overwhelming. But this is time well spent because people on your list are more likely to buy from you, and that is the whole is it? So where do you even begin? We have put together our top Four strategies for building your list effectively.
- Create a Pop-op on your website and give something awesome away in exchange for their info. For Example: Healthy Recipes, Workout Routines, Health Tip, Ebook. * You can share this link on social media & on Blog posts as well.
- Host a LIVE Virtual & In -person class and collect their info to join. This is a great way to get yourself out there as well as build your list.
- Be a Guest on a blog or podcast. This is a great way to get your name out there and get infant of a whole new audience. While on the podcast or in the blog make sure to have a clear CTA (Call to action) that you want people to take after its done. Whether that is sharing your freebie, getting them to sign up for a Giveaway, or a featured program.
- Utilize Pintrest! We know what you’re thinking “One more thing to learn.” And the answer is yes but we believe its worth it. Pintrest is a search engine and so if you post high quality images leading to high quality posts on your website, it’ll get repinned by your followers, whose followers will also see your pin, and the reach just keeps going and going and going.
The Sequence
Ok now you have your list now what? It’s time to create an awesome sequence. This is where the power of SMS & Email Marketing come to fruition. You want to create a sequence that each person gets automatically after they get on your list. Do not cut corners here, this is make it or break it time.
We suggest creating multiple sequences that are tailored to how or why they subscribed. This is called Segmenting your list, marketers who use segmented campaigns note as much as a 760% increase in revenue. (source) Why? Because you speak directly to that person and how they come in contact with your brand.
You also want to make sure you create enough email and SMS interactions so that they see your brand enough times to take action. We like to create 5 emails and 2 SMS per Sequence over a period of 10 days (that is 1 email every other day)
Follow Up
Not everyone is going to take action on your first sequence. But like the good saying goes if at first you don’t succeed try try again.
Create a good and strong follow up sequence that you are constantly adding to. The average person needs over 11 touches with a business before they take action so make sure to stay infant of your target audience.
Creating a strong followup sequence requires what we can the 80 – 20 rule of value. This is where you want to offer 80% value for 20% of asks. Meaning when you write your sequence write it with the mentality of adding value not trying to sell. Create a relationship, connect, and serve your email list so that when you are selling something that 20% of the time they are more likely to BUY.
When it comes to email and sms marketing there are a lot of options out there, but which one is right for you? Here at Well Coached Marketing we take the guess work out of your marketing. With already done for you proven templates you can be up and running your email and SMS CRM for as little as $19.00 a month PLUS you get access to many more health coach marketing tools like a user friendly website.
What is WellCoached.com?
Well Coached Marketing is a marketing company made specifically for Health Coaches. We understand your target audience and create tools for you so that you can care for your clients. We take big company tools and make them accessible for small business owners.
With Well Coached you will be able to have a STRONG online presence and market your coaching business successfully and with ease. Let us help get you more time, more profits, and more focus on the things that you love.
So what tools do we create for you?
✔️ Stunning Websites: Made specifically for Health Coaches that are user-friendly and customizable.
✔️ Email & SMS Marketing: Take advantage of the best marketing tools with an easy to use CRM and pre-made templates for your target audience.
✔️ Monthly Content: Stay fresh, current, and professional with NEW monthly content to share.
✔️ Premium Support: We are dedicated to your success
You can join the Well Coached family today for FREE and test out how valuable our tools are. Are you ready to market your business with success?