IG Guides is a new tool that is a pretty great way for Health Coaches to add value to their audience and boost the algorithm. Instagram favors profiles that keep users on the app, so IG Guides is great for keeping your audience on the app and engaged.
So what are guides and how can you use them for your Health Coaching Business? Let’s dive into that below.
What Are Guides?
Guides are essentially blog posts on Instagram. It’s where you can take multiple posts, join them together, and add commentary. This helps your readers see recommendations, helpful tips, step-by-step guides, product recommendations, and health advice in one place.
How Do I use Them
This tool is very versatile, especially in the Health Coaching business. Not only can you take blog posts and create multiple posts from it but you can piece them together for a seamless read on IG. Simply map out your month of content with multiple posts that can be used for a bigger post (a guide) and then start posting, once you’re done click the guide icon and put them all together. Make sure to share to your stories, create a fun Reel, and show it off.
Guide Content Ideas
There are TONS of ideas for guide content for health coaches. We are going to list some of our faves below.
- Healthy Meal Ideas
- Detoxing 101
- Desserts made Healthy
- At-Home Workout
- Smoothie Recipies
- Why Hire A Health Coach
- Customer Journeys
- 5 Ways to make this year your healthiest
- What to do when you’re in a Slump
- Self Care That Works
- Mental Health and Why it’s important
- Time Management For a Healthy Lifestyle
Another great idea is to ask your audience what they want to learn more about and then create content from that. Once you create the guide tag those people in your post so they can find it easily.
As you can see IG Guides are a great tool for adding value to your readers. Focusing on creating content that keeps readers engaged is a great way to boost your organic audience and grow your page.
Would you like more social media tips? Check out our other blog posts for Health Coaches and social media.
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